How Stylists Can Increase Profits in the Salon
As a hair stylist and extension specialist, you're always looking for ways to increase profits and grow your business. One way to do this is by offering additional services to your clients. Here are five ideas for add-on services that can help you boost your bottom line.
Hair extensions are a fun and fast way to change your look.
#1: Add on extensions for color
There are many easy ways to introduce your clients to extensions without having them do a full-head install. If your clients like mixing up their hair color, you could add pops of color with vivid extensions, create a highlighted or lowlight effect using a strand-based method such as I-Link, Kera-Link or Flat-Tip, or create a bold money piece in front using Kera-Links. Our shimmery, colorful I-Link Hair Tinsel and bold Festival Tape-In collection are also perfect for those looking to create one-of-a-kind, showstopping looks.
Micro bonding with Kera-Link extensions.
#2: Add on extensions for fullness and volume
If you have clients with thin hair or damaged hair in the front and on the sides, you could install some Fusion extensions to add fullness. Another way to add on extensions to your service ticket would be to suggest Clip-Ins or a Halo® for a client who is attending a special occasion.
The Donna Bella Brush Combo kit features two brushes and a wide tooth comb.
#3: Keep extension aftercare products on hand
Don’t let your extensions clients leave the salon without an Extension Brush in hand! Brushing gently and correctly is an essential part of their maintenance routine and you can easily increase profits by including this high-quality product to complement your services. DBH also offers a Wet Brush and a Wide Tooth Comb, or you can get both along with the Extensions Brush by purchasing the Brush Combo Kit (it’s the best deal). Our non-damaging Hair Twisties are perfect for clients who love putting their hair up. Also consider selling a heat protectant and sulfate-free shampoo and conditioner to help your clients keep their hair smooth and tangle-free in the weeks following their installation.
Show your clients the power of hair extensions. During a consultation, discuss which methods are the best fit for their hair type and goals.
#4: Add treatments to your list of services
Another way to increase profits is by offering treatments, such as deep conditioning, keratin treatments, or scalp treatments. These services can be a great addition to any hair styling service and can help to improve the health and appearance of your clients' hair.
A Halo® is an easy way for clients to try hair extensions for the first time.
#5: Provide styling services for special occasions
In addition to everyday styling, you can also offer special occasion styling services, such as updos or braids. These services can be a great way to attract clients who are looking for something extra special for a special event. For your clients who wear temporary extensions (Ready-to-Wear), have them bring in their Clip-Ins or Halo® for a wash, condition, and heat protectant treatment and then use the Long Barrel Curling Iron or 3 Barrel Waver to style them. This is a simple way to add-on to your client services and it saves your client time and helps ensure that their extensions are getting the best possible maintenance and care.
By offering add-on services, you can increase profits and grow your business as a hair stylist. Don't be afraid to try new things and experiment with different services to see what works best for your clients and your business.
Want to learn more about how to become certified in hair extensions? Visit our online education page to learn more about our hair extension certification programs.