How to Increase Your Prices as a Hair Stylist
As your career evolves behind the chair, it's important to know how to increase your prices as a hair stylist. You might be wondering, is it the right time to increase my prices? What's the best way to go about this change without upsetting my clients? What if they aren't willing to pay more?
In today's blog post, we're going to dive into maximizing your worth and what steps you should take to effectively increase your prices in the salon.
Take your extensions game to the next level and skyrocket your salon business to new heights. Buckle up, because we're about to embark on a journey of getting paid what you’re worth!
Customization is the Name of the Game
One size doesn't fit all, and the same goes for hair extensions. That's where your expertise and creativity come into play. Offering customized hair extension services allows you to cater to each client's unique needs and desires. From selecting the perfect extension type and texture to seamlessly blending colors and creating personalized styles, your clients will appreciate the attention to detail and the tailor-made experience. And let's not forget, customization equals premium pricing!
Education, Education, Education
As the saying goes, knowledge is power! To excel in the world of hair extensions and command those higher prices, continuous education is key. Knowing more methods means you have more options to utilize when customizing your client’s solutions. You’ll make more behind the chair plus you’ll have happier clients!
Invest in workshops, classes, and certifications that specialize in hair extensions. Stay updated with the latest trends, techniques, and innovations in the industry. By becoming a hair extension expert, you gain the confidence to offer top-notch services and the credibility to justify those elevated prices.
Did you know we offer 1-on-1 coaching for hair stylists who are looking to expand their business and that we also have continuing education courses? Both these options are a great way to take your skills to a new level.
Showcase the WOW Factor
Before and after pictures are essential to build your extensions clientele. Build an online/social portfolio by capturing each transformation. Ask your clients to create content for you, too– to post and tag you whether it’s a reel, photo or video. Most people will be happy to support!
Pricing with Confidence
Raising your prices can feel nerve-wracking, but trust us, you're worth it! Be confident in the quality of your work, the expertise you bring to the table, and the exceptional experience you provide. Set your prices based on the value you deliver, the time invested, and the costs involved in offering top-tier hair extension services. Remember, you're not just selling hair extensions; you're selling an unparalleled transformation that boosts your clients' confidence and makes them feel like the royalty they are.
When to increase your prices as a hair stylist
We recommend increasing your prices once you are 75-80% booked. Having a full schedule is an indication that what you’re doing is working well– it’s time to honor that and value your work!
Some tips on having the price change go smoothly:
- Provide ample notice to your current clients about the change. Ideally, give them between 1 and 3 months notice. This way they can plan ahead and consider their budget (and also get in for a move up before your prices change).
- Make it personal. Have a quick conversation at the end of your client’s next appointment or consider giving them a call so you can discuss the price increase. This allows you to explain the reasons behind the change, emphasize the value you provide, and address any concerns or questions they may have.
- Announce the change on your website and social media. This way, clients can easily access pricing information to avoid any confusion or surprises when booking appointments. In your notification, you can also explain your reasoning for the change, highlight any improvements or additions to your services, and express your gratitude for their continued support.
- Optional: consider offering additional benefits or incentives to clients. This could be a loyalty program, referral rewards, or periodic special offers to make them feel appreciated and to enhance their overall experience.
Remember to be transparent, honest, and professional throughout the communication process. Effective communication and demonstrating the value you bring to your clients can help them understand and accept the price adjustment more readily.
So, dear stylists, it's time to embrace the hair extension revolution and take your pricing to new heights. Unleash your creativity, invest in your education, and showcase the magic you can create with hair extensions. Remember that increasing your prices is a valuable step in honoring your worth!
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