L'Oreal USA has made another grab at acquiring salon distributors, the third in the last year. The beauty company released a press release today. Here's a bit:
L’Oréal USA, a subsidiary of L’Oréal U.S.A., announced today the acquisition of Columbia Beauty Supply, one of the professional salon industry’s most well-respected distributors of salon products. Preceded by the acquisitions of Beauty Alliance, Inc., and Maly’s West in 2007, this transaction represents another step in the company’s strategy to take greater interest in the professional salon distribution process.
Columbia Beauty Supply, located in Charlotte, NC, is a family-owned business with 2007 sales of $60 million, and a network of sales representatives and professional-only stores. With more than 80 years experience in the salon industry, Columbia Beauty Supply has a rich heritage and longstanding relationships with salon professionals. It will be managed by Beauty Alliance, Inc., (BAI) which is headquartered in Clearwater, FL. Columbia Beauty Supply, which services the salon community throughout the Southeastern part of the US, is geographically compatible with BAI creating a strong synergy between the two companies.
According to L'Oreal Professional Products President David Craggs,
“This acquisition enables us to continue to leverage our strengths by getting closer to hairdressers and their consumers, ensuring our leadership position and future sustainability in this category. As with BAI and Maly’s West, this acquisition will enable us to further control diversion, while creating better services and efficiencies to the benefit of salons, our brands, and other non-L’Oréal brands and consumers of salon products.”