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The salon and beauty industry is constantly changing and there is no better way for you to keep up with innovation than to attend a national or regional trade show. Trade shows give you a professional shot-in-the-arm and reenergize your connection to the beauty industry.

For those of you who have never lived near or traveled to a large beauty event, you are in for a real treat. Take a camera to record your impressions. The color, sound, and human energy pulsates up and down every isle of the show. It’s an educational extravaganza on steroids.

The big question for most stylists is how do I justify the expense and time away from the salon. Each day that I’m gone means less money in my pocket and more work when I get back home. Who will watch the children? Where will I stay? What will I learn? Am I wasting my time?

Going to trade shows is your best method for continuous, up-to-date education. Accountants, lawyers, programmers, and a thousand other professions have a need for continuous education, why not our industry? To get the most from your experience, try these five ideas for visiting trade shows.

One – Plan Well In Advance
Make all of your travel arrangements early so that you get the best deals on hotels and airfare. Search the Internet for Priceline deals or locate small boutique hotels that are within walking distance of the convention center venue. Save your money in advance of the show so that you aren’t using credit to fund the experience.

Two – Act Like You Are A Reporter
Attend a show with the mindset that you are there to learn, learn, learn. Don’t be afraid to ask lots of questions when speaking with manufacturers reps and other stylists. Look for demonstrations and be willing to take a lot of notes. Put a star by things you write down that could be helpful to your business and interesting to your customers.

Three – Take A Camera and Keep Snapping
Use the show for marketing. Call some of your best customers while attending the show and tell them that you noticed a new look or thought of an idea that they may want to try. They will love the fact that you remembered them while attending a national event. Email customers and co-workers a photo or two to help them feel part of your experience.

Four – Be Wise About Tradeshow Specials
Most manufacturers offer tradeshow specials and some will extend those specials to you beyond the trade show dates. On the first day of the show, take a quick spin around the trade show floor to get a feel for the type of products and education that is available. Don’t be too quick to spend your money on products that you see the very first day. Jot down booth numbers that you would like to revisit.

Five – Evaluate Your Experience
After the dust settles and you are back home again, make some notes in a trade show journal about what you might do differently if given a chance. By thinking through the best and worst of the show, you’ll be better prepared for next year’s gathering. Try flying to different cities each year to compare the “personality” of that show and that region of the country.

Check out our post titled “Must Attend Trade Shows” dated 01/25/11 for the months and cities of the industry’s best events.

Logan is founder of Donna Bella Milan hair extensions and lashes and an author of the Donna Bella weblog.

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Tilt your head slightly forward
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Tips
Pull your hair to the front and avoid tucking it behind your ears
Natural lighting is best, ideally in front of a window
Tilt your head slightly forward
Ensure your clothing contrasts with your hair color
Wear your hair straight for best results
No filters or edited photos
Avoid harsh sunlight on your hair and face
Results may vary depending on the quality of photo.
*Seasonal colors and collections may not show up in your color match and may not be available in all lengths and application methods.

We're about to color you happy! Take or upload your photo and instantly get 3 color matches. It's basically magic!

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APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Adhesive
LENGTHS
12”, 14”, 16”, 18”, 22”, 26”, 30”
PER PACK
10 Single Wefts
AVERAGE WEIGHT
15g - 40g
MAINTENANCE
Every 4-8 Weeks
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Starting from $55 per pack
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Hybrid Weft

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Sew-In
LENGTHS
18”, 22”
PER PACK
1 Single Weft
AVERAGE WEIGHT
60g - 120g
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Every 6-10 Weeks
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Starting from $160 per pack
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Kera-Link

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via Certified Stylist
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100% Remy Human Hair
METHOD
Keratin Bond
LENGTHS
16”, 18”, 22”
PER PACK
20 Single Strands
AVERAGE WEIGHT
14g - 20g
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Every 12-16 Weeks
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I-link

I-Link

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via Certified Stylist
QUALITY
100% Remy Human Hair
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Beaded
LENGTHS
16”, 18”, 22”
PER PACK
20 Single Strands
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14g - 20g
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Every 6-10 Weeks
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Flat-Tip

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via Certified Stylist
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100% Remy Human Hair
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PER PACK
20 Single Strands
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14g - 20g
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Every 6-10 Weeks
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Clip-in

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Do it yourself
QUALITY
100% Remy Human Hair
METHOD
Clips
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16”, 18”, 20”
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10 Single Wefts
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Halo™

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Starting from $154 per full set