SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

RUBEN MARTINEZ
Solo Artist and Traveling Educator/Extensions Expert
Yost Salon
Las Vegas, NV
My hair extension journey began back in 2005, when I was introduced to Donna Bella Hair extensions at a show in Los Angeles. I wanted to learn all I could about the craft, and how to get started. I fell in love with the methods immediately, along with the company’s accessibility and customer service!

Today, my work with hair extensions has taken me literally all over the country and world. I specialize in extensions with a passion for education. I currently rent a station at Yost Salon in Las Vegas, travel once per month to California for standing appointments, and see five extensions clients per week on average, along with teaching. With professional hair extensions—and hair color—there's so much versatility with what you can create, where you can go. It's awesome.

The Art of Extensions
If you learn about and do extensions for the craft and the craft alone you’ll have success. It's not just "attaching" hair. Mastering the craft means learning the methods inside and out. Placement and position with an integrity-focused approach is just the beginning. Proper blending, dimensional flow are part of it. Then there's making sure clients are aware of aftercare do's and don'ts. (Doesn’t that all sound familiar, hair colorists?) When artists give the craft their all, success in the category is inevitable.

About Color Takeover
Hair color and extensions seriously go hand in hand. Color matching plays a key role in achieving a "most natural, least obvious" end result. For salons and artists, I feel business can only grow from being recognized as having the ability to create masterpieces that aren't obviously extensions or extensions alone.

Pricing Pointers
My basic hair cut and style services start at $60, and my average extensions ticket is $700, with services ranging from $200 to $1,800. It all depends on which method of attachment is being used, how much hair is needed, and basically what end result the client is aiming to achieve.

Making a Difference
With Color Takeover from Donna Bella as a resource, stylists and colorists have more options than ever. Whether you help meet your clients’ needs for length, fullness, or fashion color, you seriously have a broad range of variety to create the day away. Be prepared as it hits you right in the feels when you give your clients the hair they’ve always wanted. It's so rewarding giving them that WOW factor as they strut their stuff on that catwalk of life.

Donna Bella has made the difference for me. They’ve supported my hair extension journey with such a great product, life changing opportunities, and reliable customer service. For that, I'm forever grateful!

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!