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If you haven’t heard of Olaplex by now, you’ve been living under a rock. Since the product hit shelves, it’s been a big hit with stylists and their clients,  forever changing the industry. Lifting color from natural hair is no longer a worry. Yet there’s been a lot of confusion about the product, involving questions like, does it lift color? And, is it a conditioner? We spoke to Donna Bella Hair educator Ruben Martinez to get some answers to these questions, and to figure out how this product can benefit your Donna Bella extensions.

What is Olaplex and why are stylists becoming such big fans?

Olaplex is a tool used during and after a chemical service. Hair is made up of bonds that break every day with chemicals like color or with brushing. Olaplex is a chemical that links those bonds back together to strengthen them. It is NOT a conditioner. Conditioners merely hydrate while coating the hair. Once you wash out the conditioner, the true grit is exposed again. Olaplex works inside the hair cuticle to link the bonds that the hair is made out of to accomplish that smooth, healthy look of hair. Olaplex is also NOT a lifting agent. Another misconception is that Olaplex is a chemical that helps lift color since it’s used with developer. Again, Olaplex does not lift, nor does it condition; it’s simply an added tool. Look at it as a protector that gets activated while the hair undergoes chemical treatments to minimize damage.

How does it work for Donna Bella Hair Extensions?

Olaplex is perfect for both coloring new Donna Bella Hair Extensions and for treating uncolored extensions that are on their last run. For those that are worn out but you’re hoping to revive them for one last install. As a stand alone treatment, Olaplex can help connect the bonds of the hair together again. It’s something that Ruben recommends for this type of hair. “You can never get enough of Olaplex,” says Ruben. He recommends you use it as a stand-alone treatment every second or third application. He also recommends classes from Olaplex that will help you utilize this tool to its full potential. If you decide to use it on Donna Bella Hair extensions with color, take advantage of the copious educational resources and tutorials we have available at the Color Takeover Portal. This educational initiative exists in collaboration with Joico Color Intensities and Framar International to equip stylists with all the color info they need to achieve beautiful color transformations. Just as with any product, you’ll get better use once you’re educated in how to use it. So if you’re thinking of coloring your extensions—with or without Olaplex—visit the Color Takeover Portal today.

To learn more about Olaplex, specifically, visit their website:

Are you using Olaplex? What are your thoughts? How have you used it? Leave it in the comments below. We’re curious to know!