SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

LINDSEY GRAHAM
Couture Beauty by Lindsey Graham
Salem, Oregon
@couturebeautysalem
I have been doing extensions since 2007. Now I specialize in Donna Bella Tape-In extensions and see about 10 extensions clients per week. It’s amazing how far extensions have come. Once you’ve got a client in your chair and can talk to them about the service and their own hair challenges or wishes, extensions practically sell themselves.

Pricing Pointers
I have raised my prices as I’ve gotten faster and learned what extensions are worth. If you specialize in hair color and start doing extensions, you should pay yourself based on your time, your expertise. If you charge $150 for a hair color service that takes you two hours, charge the same for an extensions application that takes two hours (knowing that you’ll charge separately for the hair packs and custom coloring services). If you become the best in your town, charge competitively!

Practice, Practice, Practice
As you get started, offer extensions as a complimentary service to family and friends to master the technique, and to be sure you know your timing. Really practice before you start booking clients. You’ll want to be sure you know how to order the right amount of hair, and how to match and color it correctly. There are lots of resources online and helpful classes and educators to talk to at shows to help you figure this out.

Expand Your Options
The Color Takeover program is the first I’ve heard of any extensions company encouraging the coloring of extensions. I’m impressed Donna Bella partnered with a professional color company and tool company to give stylists the education they need. It opens up a whole new world. Anyone with a vibrant or custom color can now get extensions. I can convert a blonde client to silver gray. I can accommodate clients I’ve had to turn down in the past. With these types of options, who wouldn’t want extensions?

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!