Have you ever stopped to consider what the goal of hair extensions really is? This skill that we devote so much time and energy towards perfecting, these products that we purchase and maintain so painstakingly—what are they for, and why do they matter? Most stylists know the answer instinctively, even if they’ve never worn hair extensions themselves; they can see it written all over their client’s face at the end of an installation appointment. Hair extensions are designed to produce that feeling of confidence, beauty, and empowerment, and we stylists are lucky enough to make a living putting the process in motion! But we’re not only after a fleeting moment of hair extension-induced euphoria. We’re much more ambitious than that. We’re in the business of altering our clients’ perspectives of themselves, their capabilities, and their limitations. That involves a hair extension experience that is rewarding in the long term. So if you’re not drilling your clients on the importance of hair extension maintenance, now is the time to start.
Perhaps you’ve noticed that we have launched an exciting new product line here at Donna Bella! If not, allow us to introduce you. Remy Care™ is a premium hair care line exclusive to Donna Bella Hair, featuring everything from shampoos and conditioners to hair masks and serums—all designed to extend the life of your client’s hair extensions. Remy Care™ products are loaded with botanical extracts, are free of parabens and sulfates, and are designed specifically for DB hair extensions, making them an ideal aftercare product to feature on your salon shelves. Having physical, easily-accessible aftercare products available in your salon will encourage your clients to engage in the maintenance process by giving them an easy starting point. It’ll also help you support your business by producing an additional stream of upsell revenue. Of course, having the products handy is one thing—it’s also essential that you explain the maintenance process to your clients, demonstrate if possible, and introduce them to the product line yourself.
The best time to tackle these steps is during the consultation phase, since this is when your client is actively learning about hair extensions and deferring to your professional opinion. Take the opportunity to walk them through the washing, brushing, and styling protocol for hair extensions, then go ahead and recommend the Remy Care™ line just as you would the Donna Bella Hair Extension Brush. After all, hair extension care can be daunting to new clients—Remy Care™ makes it easy for them!
Get to know the Remy Care™ line today. All products are available right now.