Here at Donna Bella, we believe that the DB Color Ring is the #1 most important tool an extensions stylist can have in their toolkit. This is because the Color Ring helps you sell your hair extension services, and it ensures that you select the proper color for your client--two steps that make the whole installation possible. We’ve said it before, and we’ll say it again--the consultation is the most critical part of the entire hair extension process, and it can either set you up for satisfaction or start the process on the wrong foot entirely. The DB Color Ring is the consultation tool par excellence, and it can help you do a lot more than just ace your consultations! So if you don’t have one--get one!* And if you do, take a look at all the ways our Color Ring can elevate your business and your customer’s salon experience.

*From October 20 to October 25 (2017), purchase the Donna Bella Color Ring for $20 (instead of $55). Shop now to claim a total of $35 off standard price (no promo code necessary)!

1. Promote Your Practice.

Even before a hair extensions consultation, a Color Ring sitting casually on display on your salon counter can alert your clients to the fact that you offer extension services in the first place. Clients who are unfamiliar with extensions may notice the assortment of silky, beautifully colored strands and feel inspired to ask for additional information, and clients who are familiar with extensions will discern the exceptional quality or recognize the brand. So let your tools promote your business for you!

2. Save Money.

With a Color Ring, you don’t need to have packages of hair extensions available in advance. Introduce your clients to a large variety of extension shades with a tool that you can carry in one hand. You won’t need to splurge on extension pieces that aren’t guaranteed to be used, keeping your inventory manageable and your expenses low, and you’ll see more return on your investment as clients are drawn in by the lure of extensions.

3. Sell Them on the Product.

The Color Ring doesn’t only save you money--it also spares your client from investing blindly in a product that they haven’t seen or handled in advance. You’ll get more customer trust and ultimate buy-in when you can show them upfront what it is that you’re offering. The Donna Bella Color Ring is composed of 54 strands of 100% Human Remy hair--the same hair used in our full extensions--colored exactly to our 54 (and counting!) available shades. This means that the strands look and feel just like the final product.

4. Get on the Same Page.

Sometimes it’s difficult to conduct a color conversation because perceptions of colors differ from person to person. When your client shows up to their color appointment without examples or references, have your Color Ring available as a decoding conversation tool. It will enable you and your client to communicate the colors you’re imagining, and it will allow you to compare the subtle differences in tone and shade present within any single color category.

5. Realize Your Vision.

Whether you’re performing an extension job or not, the Color Ring can be used to visualize color transformations. Have a client who wants to become a brunette but doesn’t know which shade would suit her? Whip out the Color Ring and compare the swatches to her skin tone to achieve the perfect complement, then use the swatch as a guide when testing your color formulation. Who knows? Maybe an unexpected color will catch her eye. Make room in your salon for both inspiration and serendipity, and feel confident in your selections as you do!

6. Predict Color Results.

We always recommend using a test strand when coloring your Hair Extensions with semi or demi permanent dyes. Extra color swatches can be purchased just for this purpose, and for only $2 a piece! You could even prepare a book of pre-colored strands to demonstrate how different extension shades take to different color formulations, for you and your client’s reference.

How do you use your Color Ring to maximum effect? Let us know in the comments below! And if you haven’t gotten a Color Ring yet, get shopping now to take advantage of the current deal!