Salon owners entertain their waiting customers in a variety of ways. Providing a wide range of glamour magazines is one of the longest standing traditions.
Some customers actually arrive early for their appointment just to read the latest fashion magazine or thumb through hot paparazzi photos. People clip articles, point out hair styles of movie stars, and generally catch up on the latest Hollywood glitz.
Why not create your own fashion magazine, featuring not only the extensions found on the runways and at the music awards, but highlighting some of your clients who have added extensions themselves.
Creating Your Own Extension Magazine is cheap, fun, and easy to do. Here’s how!
Start with a 3-ring binder that has a plastic dust-cover so you can name the magazine, put a picture on the front, and label the publication’s month and volume.
Do your own clipping and cutting from fashion magazine pages to find celebs that have naturally long hair or extensions. Few people can tell who has naturally grown hair locks and who has extensions.
As clients, finish getting their extensions put in, take a picture of them in similar poses to the famous people in your magazine. Don’t worry that your customer is not wearing a runway dress. If the movie star is standing looking left with hair draped over her shoulder, take your customer’s picture using the same angle.
Purchase some clear plastic 3-ring binder sleeves for the pages of your book.
Place the celebrity’s picture so that when the binder is open, that photo is on the left hand side of the open binder. Then place the picture of your hair extension customer on the opposite, or right hand side of the open pages. Perhaps you may create more than one client page on the right hand side. In other words, five hair extension customers may fit the look-alike page for the same movie star.
Decide how long it will take to fill a binder and how many pictures you want in each publication. Start new volumes when needed and keep past volumes on a shelf so that customers can go back through some of the older issues, especially if they want to look at the issue that featured their own picture.
Finally, when your client returns for another appointment, have them autograph the photo that you took of them and make them feel really special. You may even want to give out awards to your photo customers, after finishing a publication.
A customized hair extension magazine is one good way to highlight your expertise as a hair extension specialist.
Logan is founder of Donna Bella Milan hair extensions and lashes and author of the Donna Bella weblog.