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RICHMOND HILL, ONTARIO, CANADA MEDIA RELEASE--(CCNMatthews - Feb. 8, 2007) - When Isabel Koffman was diagnosed with breast cancer 21 years ago she was able to beat it with the help of Princess Margaret Hospital. Unfortunately, 18 years later she was diagnosed with a form of pancreatic cancer. The Beauty Supply Outlet Foundation was established by the Koffman family, to help support pancreatic cancer research at Princess Margaret Hospital.

"We thank the Koffman family and The Beauty Supply Outlet Foundation for their commitment and generosity to support pancreatic research at Princess Margaret Hospital," says Paul Alofs, President & CEO, The Princess Margaret Hospital Foundation. "Every year, about 3,500 Canadians are diagnosed with pancreatic cancer. The research led by Dr. David Hedley and his team at Princess Margaret Hospital is vital to help."

Beauty Supply Outlet, a retailer of professional hair care products, with 48 locations in Ontario, will run periodic product promotions and events with proceeds going to Princess Margaret Hospital. In addition, the company's website will feature a page dedicated to pancreatic cancer and will invite donations to support pancreatic cancer research at Princess Margaret Hospital.

The Beauty Supply Outlet Foundation was established by a $50,000 donation by the Koffman family. It hopes to raise $250,000 each year to support pancreatic cancer research at Princess Margaret Hospital.

The program will run in Ontario and will continue through 2012 and beyond. "This program is important to everyone who has been touched in anyway by cancer, "says Monty Koffman, Owner, Beauty Supply Outlet.

To find out more about the campaign visit www.thebso.com.