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We've all grown familiar with October's Pink fashion trend. It's supported by big business everywhere, not just in the beauty industry. As highlighted in the article, "Companies around the world like Fuji Film, Visa, Yankee Candle and even the makers of M&M's urge consumers to "think pink," when making their purchases - especially in October!"

Regardless of where you stand on the issue of commercial gain in behalf of raising awareness (Campbells soup revenue's supposedly double in October) Nail Pro Magazine's October article examines what role the beauty industry is in a position to play, and whether or not they'll do it right. Here's a clip from the article:

According to the American Cancer Society, one person dies of breast cancer every 14 minutes. That’s about as long as it will take you to read this article. Worth the read? We think so.

The professional beauty industry is in a position of power. We are an industry made up of mostly women and service mostly women. We have the power to affect positive change, especially when it comes to women’s health issues. The American Cancer Society reports that in 2005, an estimated 211,240 new cases of invasive breast cancer were diagnosed among women. It’s possible these women are your friends, your clients, your co-workers and your family members. Find out what others in the industry are doing to support the cause and what you can do to help raise awareness.