It was announced today that Paris Hilton has launched her signature DreamCatchers European hair extensions at the annual Chicago Midwest Beauty Show in Rosemont.
"Hair is such an important part of my everyday life, I wear a different hairstyle everyday, and I want great hair to be easy for everyone," Hilton said.
DreamCatchers permanent extensions, produced by HairTech International, come in a various textures and colors. DreamCatchers hair extensions are made of virgin (unprocessed) hair, and can be styled, permed or colored. It's reported that each extension will cost between $8 to $10.
According to HairTech International CEO Chris Volek:
"The extensions are applied in a salon and take about two hours for a full head application - four to six hours less than most other extension processes."
Paris noted that, after wearing the extensions for a couple months she should tie her name to them:
"It's something I really believe in," she cooed. "I want my fans to feel great, to feel sexy."