Shop Talk - Donna Bella Hair
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Years ago, my father owned a small chain of women's clothing boutiques that specialized in personalized service for fashion minded clients.  Shoppers flocked to the stores because of the trust they had in the sales staff.

Clothing flew off the racks when sales assistants bought and wore the in-store fashions.  Customers were constantly asking to try on an outfit being worn by the employees.  Because of that phenomenon, everyone working in the store received huge discounts on the clothing they personally purchased.  Sometimes at near or below cost.

Anything, seen on the backs, bottoms, feet, or head of the staff, sold…and sold quickly.  On the other hand, if the staff didn’t like the new jeans or vest, those items would languish on the shelves until the next clearance sale.

This example will prove my point.  If merchandise had not sold for a couple of months, and a new sales assistant was hired who actually liked the forgotten merchandise, then as soon as she wore it, the shop-worn outfit became the “hit of the week”.

So what does all of this talk about clothing have to do with your hair extension business?  The same rules apply.

If you like the look of hair extensions then you are definitely going to do well, but if you use hair extensions yourself, then look out, your business will skyrocket!

Here are some ideas on how you might let this phenomenon of “customer trust” work to your advantage as a stylist.

Wear What You Sell - You be the model for hair extensions.  Let your customers see the personal transformation that takes place when extensions  are applied.

Change Your Extensions Regularly - You are a walking billboard.  People get used to seeing your appearance.  Take your extensions out before you really need to, so that potential customers see how fun it is to opt-in or opt-out of extensions.  Alternate your look.

Use Fashion Highlights To Get Attention - Fashion color extensions are a talking point for customers.  People on the street will ask you where you got your fashion highlights and within days, you’ll be passing out business cards.

Your Extensions Are An Investment - There is no better way to build a clientele of happy extension users than to invest in your own hair extensions, and be sure to let people around you know that you wear extensions.

Buy Your Extensions Wholesale - Buy extensions direct from the manufacturer, Donna Bella Milan, so that you can afford to promote them, change them, and alter them without ordering through the salon.  Set up your own individual account.

People trust you and buy what you recommend and wear.  Market smart. Remember, it’s hard to sell Fords if you’re driving a Chevy.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella weblog.

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Tips
i Pull your hair to the front and avoid tucking it behind your ears
i Natural lighting is best, ideally in front of a window
i Tilt your head slightly forward
i Ensure your clothing contrasts with your hair color
i Wear your hair straight for best results
No filters or edited photos
Avoid harsh sunlight on your hair and face

We're about to color you happy! Take or upload your photo and instantly get 3 color matches. It's basically magic!

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Tips
i Pull your hair to the front and avoid tucking it behind your ears
i Natural lighting is best, ideally in front of a window
i Tilt your head slightly forward
i Ensure your clothing contrasts with your hair color
i Wear your hair straight for best results
No filters or edited photos
Avoid harsh sunlight on your hair and face
Results may vary depending on the quality of photo.
*Seasonal colors and collections may not show up in your color match and may not be available in all lengths and application methods.

We're about to color you happy! Take or upload your photo and instantly get 3 color matches. It's basically magic!

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*Seasonal colors and collections may not show up in your color match and may not be available in all lengths and application methods.
Still not sure? You can contact our customer service team for help with your color match. Contact Now.
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COMPARE METHODS

Do Picture

Test

APPLICATION
QUALITY
METHOD
LENGTHS
PER PACK
AVERAGE WEIGHT
MAINTENANCE
MAIN BENIFITS
PRICE RANGE
Tape In

Tape-IN

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Adhesive
LENGTHS
12”, 14”, 16”, 18”, 22”, 26”, 30”
PER PACK
10 Single Wefts
AVERAGE WEIGHT
15g - 40g
MAINTENANCE
Every 4-8 Weeks
MAIN BENEFITS
  • Fastest install
  • Stylist preferred
  • No tools needed
PRICE RANGE
Starting from $55 per pack
Hybrid Weft

Hybrid Weft

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Sew-In
LENGTHS
18”, 22”
PER PACK
1 Single Weft
AVERAGE WEIGHT
60g - 120g
MAINTENANCE
Every 6-10 Weeks
MAIN BENEFITS
  • Most innovative
  • Machine + Hand
  • Tied Weft design
PRICE RANGE
Starting from $160 per pack
Kera Link

Kera-Link

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Keratin Bond
LENGTHS
16”, 18”, 22”
PER PACK
20 Single Strands
AVERAGE WEIGHT
14g - 20g
MAINTENANCE
Every 12-16 Weeks
MAIN BENEFITS
  • Longest-lasting
  • Customizable
PRICE RANGE
Starting from $50 per pack
I-link

I-Link

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Beaded
LENGTHS
16”, 18”, 22”
PER PACK
20 Single Strands
AVERAGE WEIGHT
14g - 20g
MAINTENANCE
Every 6-10 Weeks
MAIN BENEFITS
  • Heat resistant
  • 360 movement
PRICE RANGE
Starting from $50 per pack
Flat-Tip

Flat-Tip

APPLICATION
via Certified Stylist
QUALITY
100% Remy Human Hair
METHOD
Beaded
LENGTHS
16”, 18”, 22”
PER PACK
20 Single Strands
AVERAGE WEIGHT
14g - 20g
MAINTENANCE
Every 6-10 Weeks
MAIN BENEFITS
  • Heat resistant
  • 360 movement
PRICE RANGE
Starting from $50 per pack
Clip-in

Clip-in

APPLICATION
Do it yourself
QUALITY
100% Remy Human Hair
METHOD
Clips
LENGTHS
16”, 18”, 20”
PER PACK
10 Single Wefts
AVERAGE WEIGHT
  • Deluxe 140g - 160g
  • Regular 120g
MAINTENANCE
None required
MAIN BENEFITS
  • At-home application
  • Instant length & volume in a snap
PRICE RANGE
Starting from $129 per full set
Halo™

Halo™

APPLICATION
Do it yourself
QUALITY
100% Remy Human Hair
METHOD
Halo™
LENGTHS
16”, 18”, 20”
PER PACK
1 Single Wefts
AVERAGE WEIGHT
  • Deluxe 145g - 165g
  • Regular 105g
MAINTENANCE
None required
MAIN BENEFITS
  • At home application
  • Instant length & volume in a seconds
PRICE RANGE
Starting from $154 per full set