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DBH First Loyalty Program

DBH First is a voluntary loyalty program offered by Donna Bella Hair (“DBH”). By joining or using DBH First, you agree to these DBH First Terms and Conditions (“DBH First Terms”). DBH may update the DBH First Terms at any time without notice. You agree to any updates to the DBH First Terms by continuing to participate in the program.

Receiving DBH First Benefits

In order to become a DBH First member, and receive and redeem all the DBH First benefits, you must first sign up for a DBH First membership. You can sign up for a DBH First membership by purchasing a membership on the DBH Website ( You will need to provide your first and last name, date of birth, and a valid email address, and other information as instructed in order to activate your DBH First account. 

Once you create an account, you will be able to redeem the benefits, and offers. To apply discounts to your purchases, you must first log-in to your DBH First account via the DBH First before making a purchase. If you do not log-in to the DBH First portal prior to checkout, you will not receive the benefits associated with DBH First for that purchase. 

You will receive and can utilize the DBH offers for so long as you are enrolled in the program. You must be enrolled in DBH First at the time of purchase in order to utilize the benefits for that purchase. If your membership expires, you will not be able to utilize or receive the benefits and offers. DBH does not offer returns for DBH First account memberships. 

One DBH First membership is permitted per individual. Your membership and any DBH First benefits or offers are non-transferable and are subject to any current or future DBH First Terms. Resellers are expressly excluded from DBH First. If you violate these terms, DBH reserves the right to terminate your participation in DBH First, among other actions that DBH reserves the right to unilaterally take in compliance with applicable law.

Additional bonus offer opportunities may be available for some DBH First members in some or all markets, at the sole and absolute discretion of DBH, and will be available through the DBH Website. The communication about any bonus offer opportunity may include additional terms and conditions, if applicable. 

Opting out of DBH First, Renewals, and Forfeiture of DBH First Benefits.

Please note that DBH will automatically renew your membership each year unless you opt-out at least 14 days in advance of the end date of the 12-month membership. If you no longer wish to be a DBH First Member, you can opt out of auto-renewal on your account profile.   

If you opt-out of auto-renewal, your membership and benefits will remain intact for the remainder of the 12-month period. Once your membership expires, any DBH First offers will be abandoned and you will not have access to other DBH First benefits. If you later re-join DBH First, any lost DBH First offers will not be reinstated.

In the event of any abusive or fraudulent activity related to DBH First, and/or any violation of DBH First terms, as determined in our sole discretion, DBH reserves the right to make any adjustments to your DBH First account and/or terminate your participation in DBH First at any time.

If you enroll or participate in DBH First using an invalid name, telephone number, such as a toll free number, international telephone number, invalid area code or invalid exchange, or invalid email, DBH reserves the right to delete your DBH First account. DBH reserves the right to change, limit, modify or terminate DBH First, the DBH First Terms, and/or your membership, for any or no reason, at any time, with or without notice.

DBH First

When you include your birth date in your DBH First account, on or near your birthday you will receive a birthday reward. DBH will either provide the birthday reward or will provide the full details on how to redeem the reward, and will include any applicable redemption restrictions and expiration dates. Birthday offers given may vary and are limited to one award per year per DBH First account.

DBH has the right to remove or cancel offers and discounts from DBH First, at any time and for any reason without notice. Some DBH First discounts may be only available for a limited time or may be subject to while supplies last. For DBH First offers with a percentage discount, the actual dollar value may vary based on the item price at each store.

All DBH First Offers are subject to local and state laws and regulations. Such offers may be restricted or void in some locations. DBH First benefits shall have no liability for the impact such laws or regulations may have on the ability to utilize such offers.

All descriptions, images, references, features, content, specifications, products and prices described or depicted on DBH First are subject to change at any time without notice. Descriptive, typographic and photographic errors are subject to correction and DBH shall have no liability of any kind for such errors