Exciting Things Are Coming in 2026—Here’s What to Expect

Exciting Things Are Coming in 2026—Here’s What to Expect


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Donna Bella is turning the big 2-3 in 2026, and with another trip around the sun comes a new year of growth and innovation from us. We are stepping up with first-to-market technology, upgrading our packaging and educational offerings, and even launching in a major retailer. As we close the chapter on 2025 and start anew in 2026, we wanted to share all the exciting things you can expect from DB as we near our mid-20s. What are you most looking forward to from us? 

Education Is Getting a Refresh and Becoming More Accessible

We’ve thoroughly enjoyed being a part of your educational journey over the years, and this year is no different. We’re giving our offerings a bit of a refresh so that they’re up to date with what’s going on in the industry. Plus, we’re launching educational resources that are more accessible to all types of professionals, whether you’re just starting in your career or have been doing this for decades. Be sure to check out our current education offerings, so you can get a head start on your educational journey with us.  

Packaging and Color Naming Are Getting an Upgrade

We know how much you champion our packaging and color naming system, and we appreciate that endlessly. That to say, we know we can make some improvements...and that’s exactly what we’re doing. We’reintroducing a brand-new color naming system in 2026, which is intended to make things easier for you. We’ve also got some sleek, statement-making packaging coming your way. We know it’s a change, but it’s one for the better. 

New Color Matching Technology Is Coming

 This launch we’re extra excited about, because we’re launching a first-of-its-kind color matching technology. Not seen anywhere else, our nifty new tool will make finding the ideal shade for yourself or your clients even easier than before. We’re minimizing the guesswork as much as we possibly can, so we can’t wait for you to try out our new color matching technique when it launches in the new year. In the meantime, shopour available colors here

Launching in a Store Near You

We know we were excited about the new color matching technology, and the only thing that rivals it is this retailer launch. That’s right, DB is coming to a store near you. We can’t wait to share more as we get closer to the intro date, but for now, we’re keeping mum on where we’ll be on shelves. Have any guesses as to which retailer you can expect to see us in later this year? 

We Plan to Connect With You

We’ll be at various tradeshows and hosting some pop-up events so we can better connect with you. Bring questions, comments, concerns, we want to hear everything you have on your minds. 

Stay in the Know

This year is going to be a big one for Donna Bella. With a ton of new launches coming down the pipeline, we don’t want you to miss out on anything. Stay up to date by following us on social media and signing up for our newsletter. Newsletter subscribers are always the first to know anything, so if you want to be one of them, don’t hesitate to sign up. We’ll see you in 2026! 

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