At this point, there’s really no debating social media’s staying power. It’s become a ubiquitous entity in our lives, one which fosters boundless communication and an unprecedented access to information in a matter of mouse-clicks. For this reason alone, many businesses have taken to social media as another avenue to connect with existing or potential customers. Companies of varying sizes utilize social media to keep their followers in the proverbial “loop,” alerting them to new products and offerings, advertising sales...
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